Your demonstration of understanding of the essential

You will create an 2-page maximum the attached case study titled, La Casa de las BotasYour analysis will include responses to the following points:Expanding into foreign marketplacesOrganizational structureYour demonstration of understanding of the essential multinational marketing conceptsYour use of real world examplesIntegration and use of specific marketing terminologiesA minimum of 2 cited references to external sources of credible business information on each page of your analysis. See the syllabus for a list of recommended sources.

 

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