Your assignment is to prepare and submit a paper on sales planning and operations. In such cases, the exhibition becomes beneficial where the company can test the consumer reaction. However, the exhibition also possesses many disadvantages. For instance, it involves the availability of all the staffs for a particular period and so there is no concentration in other fields. Also, exhibitions are found to be very costly for a company. There is a difference between industrial and consumer divisions. Industrial divisions basically deal with industries whereas consumer divisions deal with various retail outlets. Exhibitions like trade fair, canton fair, conference, as well as exhibitions in overseas can be targeted for a luggage company. The conference programme can be quite effective for a luggage company. The conference held between the company and the customers or distributors could help in taking the sales order and enhancing the demand along with brand loyalty. The exhibition is one of the tools frequently used by companies as their communication strategy. It conveys about the products’ features and advantages of using it. Basically, the exhibition team is managed by an organization among the employees themselves who can conveniently influence the customers and make them understand the product features. Exhibitions would actually be beneficial for the luggage company because customers in today’s context require the detailed explanation for the purchase of products like iPads and tablet computers and moreover it would easily influence the customers and solve their queries at once.


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