Your assignment is to prepare and submit a paper on expansion of apple company business. Expansion of business of organizations is one of the most popular trends in the 21st century, whereby most companies are going global in order to reach new markets (Urbany and Davis, 2010, p.153). The level of competition has extremely gone up in both the domestic and international markets thus calling for the adoption of proper strategies that can enable business organizations to remain competitive and increase its market share. One of these companies that have experienced enormous growth is the technology giant, Apple Inc. Ltd (Luther, 2001, p.43). The company has been able to expand and increase its sales despite the stiff competition it faces from other techno giants like Microsoft, Samsung, Lenovo, and Dell among many others. This has been made possible by the incredible marketing strategies that the company applies, which always gives it an upper hand in this competitive industry (Rosenberg, 2011, p.88). This report will focus on the Apple Company and use it to explain the concept of successful marketing.


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