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Your assignment is to prepare and submit a paper on communication & psychology. In the project regarding issues of rising number of unwanted dogs, the advertising authority seeks to relay essential message to individuals engaging in unlicensed breeding of dogs. Awareness must be created upon the general public regarding the increasing numbers of unwanted dogs within the society. While the advertising authority undertakes a social duty for caring for these animals, the general public might be unconcerned about the welfare of these dogs. The message being conveyed seeks to gain the sympathy of the population upon the dogs (BBC 2013). This remains aimed at ensuring unlicensed breeders stop breeding, and the general public provides support to the organisation in rendering sufficient care to abandoned dogs. Support from the general public could come in form of donations or adoption of some dogs by caring individuals.

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