Your assignment is to prepare and submit a paper on 1year marketing plan for a csr (coporate social responsiblity) company : the body shop international plc. The cosmetics company operates in 60 markets over the globe with 2,500 stores worldwide. The company focuses highly towards establishing social, environmental, ethical transparency in their business practices (Hoffman, 2000). In fact, it is the first international cosmetics brand which was recognized under Humane Cosmetics Standard for their “Against Animal Testing Policy” (Cole, 2003). Clearly, the brand puts large emphasis on Corporate Social Responsibility (CSR). Hence, planning and reviewing of marketing strategy for Body Shop will differ from any other profit oriented company.
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