You will prepare and submit a term paper on The Importance of Various Attributes of an Electricity Supplier as per the Customer. Your paper should be a minimum of 2750 words in length. We found that 74% of customer has been approached by 0-2 suppliers for their business and 42% of customers have never switched suppliers in the last five years. This means that if the new supplier is able to market the service in accordance with the top 3 desired and top 3 existing attributes, these customers can move over to the new suppliers.


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