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You will prepare and submit a term paper on The Changing Role of Advertising in the Mass Media. Your paper should be a minimum of 4250 words in length. However, whenever one gets a chance to relax, more so the younger generation, it is usually in front of a computer or with their phone or tablet (Kakihara & Sørensen, 2002). People are spending a great deal of time, consuming online content and updating their social media feeds on Twitter and Facebook and as a result, TV and newspapers in their traditional sense are gradually being marginalized. With the emergence of new technologies every other day, the trend of online viewing is growing exponentially as people try to seek out what is most effective and convenient. Today, the internet is improving in its scope and capacity with 4G and LTE networks being the hallmarks of high-speed internet and even these are still being developed to become more efficient (Dahlman & Skold, 2011). The quality of web content is gradually eclipsing TV especially considering that the internet does not force one to conform to a specific type of content.

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