You will prepare and submit a term paper on PR Strategy Development Definitions Worksheet. Your paper should be a minimum of 3000 words in length. 2. Goal – refers to the root and underlying effect that the public relations approach will seek to have in the long run. With a clear and definitive goal, it is possible for most public relations approach to appreciate a degree of success. specifically as compared to those that have poorly defined or non-existent goals.
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