You will prepare and submit a term paper on Motivation Management at IKEA. Your paper should be a minimum of 1750 words in length. IKEA sells around 12,000 products with the idea to sell a wide range of home furnishing products at the process which is affordable by many people. When IKEA first started a business, the furniture manufacturing took place locally near Ingvar Kamprad’s home. Kamprad used his home as an office and then started to deliver the furniture as well. As the business started to increase, Kamprad started to use new tactics like selling by catalogs. In 1952 Kampard used ‘flat packing’, an idea that would allow the furniture to be unpacked and reassembled so that its delivery is easier. Then onwards IKEA has seen its business increase more and more. (IKEA, 2008)


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