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You will prepare and submit a term paper on Creativity assignment, article summary, case analysise.g. journal, newspaperetc/portfolio. Your paper should be a minimum of 2000 words in length. Taking the example of a modern day creative innovation in terms of a life altering experience faced by people, one can explain certain important concepts like paradigm shifts, paradigm shifters, paradigm pioneers as well as paradigm settlers in terms of management and business. Facebook is one such entrepreneurial pursuit undertaken by entrepreneur Mark Zuckerberg. It has transformed society in terms of business and has taken over a vast number of people all over the world. The best part about this entrepreneurial venture was that Mark himself tried to create a need and demand within the targeted market areas in terms of a new service that he was willing to introduce to people at no extra costs and this appealed to most, leading to making Facebook one of the widest used websites in the world. Paradigm shift in terms of business thus can be termed as the way by which a businessman shifts his focus of thinking from one plane of thought to another. People who undergo such a thought process have been known to be called change agents in the modern world. Paradigm shift has been taking place for a very long time now. For example, in the mercantile eras around the world, a shift was viewed in terms of evolving industrial activity around the world. Entrepreneurs existed back then as well. they took society from being purely primary and agricultural to a manufacturing secondary group of work ethics. In the modern times, a paradigm shift can be seen easily in the use of technology and computers to work and carry out daily activities. The use of the internet has become one of the most widely used activities around the world as people are day by day increasingly making use of the internet to do work, to learn as well as for pleasure and leisure uses. A paradigm shift thus means the kind of transformation that takes place with respect to a business management and enterprise on either a local or a global basis, leading to a complete change within society. The internet is the best example of such a change. When taking the example of a company on either a public or private basis, one can even talk about how Apple or Microsoft has brought about an entire paradigm shift on the planet as a whole. These companies have over the years invented computers, laptops and software consisting of operating systems which have helped other companies, business and people all over the world to flourish and evolve themselves into a whole new era of doing work. Paradigm shifters on the other hand are the people that help to instigate this kind of change within society and bring about creative solutions to the problems that people have, thus making the world a better place to live in. Shifters, taking into account the companies discussed above, would be people like Bill Gates and Steve Jobs. Both these remarkable men have the qualities that the best of entrepreneurs possess, or the kind of qualities that entrepreneurs mould and base themselves upon in the world today. Shifters are the people that help to bring about change. they are the actual change agents that others are on the lookout for.

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