You will prepare and submit a term paper on An Integrated Marketing Strategy for Xiaomi Brand. Your paper should be a minimum of 1500 words in length. Xiaomi is a China-based company, which manufactures smartphones. The company is relatively new, as it was established in 2010 (Loehnis, 2014). However, despite its “young age”, Xiaomi is already recognized to be one of the most exciting and fast-growing start-ups in China. Within a three-year period of its existence, the company has sold more than 20 million phones a year and expanded its business into Asian markets, including Indian and Indonesian markets (Loehnis, 2014. Cook, 2015). Despite its great potential and high quality but affordable smartphones, the company has not yet entered non-Asian markets (Cook, 2015). The aim of this paper is to develop an integrated marketing strategy for a Chinese company Xiaomi in order to build the overall image of the company in the international arena, with a specific focus on the Russian market (Ogden & Ogden, 2014). This strategy will utilize a combination of both traditional and digital marketing tools.


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