You have been hired as the international export manager for Zevia, a small Canadian manufacturer of all natural soda which has recently launched in the US market. The product comes in small 8-ounce metal cans (similar to Pepsi or other soda). Because of the success in the US Hispanic market, you have identified Mexico as your next target market for expansion. Use your textbook and course material to discuss the following questions as best as you can:


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