Write 9 pages with APA style on Market Entry Strategy of Companies. India can be considered as one of the developing and emerging economies in this world. Looking into the favourable business environment and growing market demand, the management of McDonald’s decided to enter in India market place. The organisation has followed the franchising business model in the Indian market. Misra & Yadav (2009, p.26) has described that the management has decided to develop McDonald’s restaurants across the urban areas in India to capitalize on the advantages of the favourable growing market demand of McDonald’s burgers and other popular fast food items.


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