Write 8 pages with APA style on ICT and Impact of ICT in Hotel Industry Marketing. In today’s world, there is a rapid development of information communication technologies and the use of the Internet has become part of people’s lives. As with almost every industry, technology plays a big role in the development and the success of the industry. Technology has been at the forefront in many countries and has assisted in the development of the global economy as well as the development of a leisure class. The greatest impact of ICT is the facilitation of communication with the company’s stakeholders, provides an effective platform used to engage in marketing, advertising, and serving as an effective tool for the sales channels. Many organizations are increasingly investing in ICT for planning and controlling in order to boost the efficiency of the business processes, improve productivity as well as help the management in decision-making (Preston, 2001).


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