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Write 8 pages thesis on the topic contemporary issues in marketing- toyota. However,&nbsp.&nbsp.Schrage&nbsp.(2010) argues that with technological advancements, the markets have also widened which makes marketing trickier as now there are a plethora of markets and every market has its own individual needs. Thus communicating with every market is different and requires the usage of different marketing tools. Clever combinations of these tools with the help of technology can increase sales manifold or mismanagement of these very tools can hamper sales. It is up to the firm how it wants to get its message across to the target market. However, Kim and Smith (2001, pp. 211-222) add that incorporating technology has now become essential and every firm now needs to excel in it so that it can face competition globally.

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