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Write 7 pages thesis on the topic if facebook were a country, it would be the third most populated. The popularity of Facebook can spread far and wide. According to a report published on the internet, the population of Facebook comes only third to the population of mighty as well as the most populous nations like China and India (Lur, 2010). This only cements the need for the presence of any firm on Facebook. This apart, one should also consider, while thinking from the point of view of a marketer, the immense opportunities it holds given the number of people or for that matter prospective customers a firm may be in a position to reach with the help of Facebook. Also, comes the possibility of a level of visibility that is eventually unprecedented for a firm unless one spends millions on the marketing of its products as well as services on various media.

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