Write 6 pages with APA style on Studying Consumer Behavior. The basic aim of consumer behavior is to fathom the decision-making process of a buyer and hence the study of consumer behavior is applicable to both groups as well as individuals. While studying consumer behavior, we need to understand that influences, may it be from family, friends, social groups, and peers, play an important role in determining the decision-making process of an individual. Consumer behavior has been perfectly defined by Blythe. He says, “The process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires.” (Blythe, 2006)


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