Write 6 pages with APA style on Marketing Orientation. It focuses on knowing the needs and wants of customers and not of the business owner. CCM assumes that identifying the concerns of potential customers would lead to a long business relation. Sale, in the CCM process, is a result of a firm relationship built on listening, and not forcing the buyer to buy. (Hennessy, Bob.2015) Dunkin Donuts, Ernest & Young, banks, insurance and specialty stores are some examples of businesses in CCM.


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