Write 19 pages thesis on the topic market net as a new approach to providing marketing students with a place to find all the marketing knowledge. The report, in short, has provided for a clear set of ideas and options for Market Net to improve and increase the traffic to its website. MarketNet is a relatively new initiative to create a network of students and professionals related to the field of marketing and also to provide valuable resources and articles on marketing. This report analyses the target audience both in terms of demographics and psychographics, based on the users of the social network application, Facebook. Then the various strategies to drive traffic to MarketNet are discussed. As the budget is limited, the various cost-effective options and the best way to implement them are also presented. In order to add various articles and content to the site, the marketing resource websites are researched and the four websites that have been found to be potentially useful to MarketNet are listed along with the rationale behind the selection. Finally, a survey development process was undertaken to include within MarketNet, in order to monitor the performance of the website and a rationale for this is also presented.
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