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Write 14 pages with APA style on Internet Marketing in the of Fly Monarch Airlines. The current paper focuses on the examination of the internet marketing strategies that are most appropriate for the firms operating in the airline industry. A specific firm, Monarch Airlines, has been chosen in order to explain the various parameters of marketing tools used by firms that operate in a particular industry. At the same time specific issues of marketing, like branding and consumer behaviour, are explored at the level that they can help to the explanation of the importance of marketing for the development of all business activities. The role of the Internet as a strategic marketing tool is highlighted while its potential co-existence with the above mentioned aspects of marketing (i.e. branding and consumer behaviour) is analytically explained both in theory and in practice (referring to the marketing tools used by Monarch Airlines).

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