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Write 10 pages with APA style on PepsiCo Internal and External Analysis. PepsiCo Inc. was formed in the year 1965 after the original Pepsi-Cola Company merged with Frito-lay. The corporation has since then expanded to deal in a wider variety of beverage and food brands, which has seen a merger in 2001 with Quaker Oats in conjunction with acquisition of Tropicana of 1998. The corporation is centered in Purchase, New York and has major interests in the manufacture, together with the marketing and distribution, of beverages, snacks based on grain, and other products. Twenty-two of its product lines, by the start of 2012, had generated revenues of over one billion dollars each in over two hundred countries, which resulted in net revenue of over forty three billion dollars. The corporation is ranked second in the world while it is first in the American market, as the largest beverage and food business by net revenue.&nbsp.&nbsp.

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