Which of the following statements about target markets is incorrect?
A) There is a distinct difference between a firm’s industry and its target market.
B) The challenge in identifying an attractive target market is to find a market that’s large enough for the proposed business but is yet small enough to avoid attracting larger competitors.
C) By focusing on a target market, a firm can usually avoid head-to-head competition with industry leaders and can focus on serving a specialized market very well.
D) A target market is a place within a larger market segment that represents a narrower group of customers with similar needs.
E) It’s generally easier to find good information about a target market than an industry as a whole.