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The two owners of Spinner Media Services Inc. wanted to cut travel costs and productivity losses (wasted time) and maintain the benefits of person-to-person collaboration. They decided to use Web conferencing internally for collaboration and externally for sales demonstrations to customers. Their two options were (1) a pay-per-use basis or (2) a per user licensing plan based on the number of seats or participants. The decision would depend on cost comparisons based on these data estimates:

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