Review “perceptual mapping"
Review "perceptual mapping" located on the Week 2 ERR page.Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.Select an industry with many competitors.Select two key variables that segment the competition.Complete a perceptual map that includes a minimum of 10 competitors from that same industry.Explain why you placed each competitor on its particular spot on the map.Create a 10- to 15-slide MicrosoftÂ® PowerPointÂ® presentation with your map and competitorexplanations. Include a summary slide at the beginning of your presentation.
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