Rate each of these factors on a scale of 1-5, with 5
Exxon Mobil, General Motors, and Procter & Gamble. Rate each of these factors on a scale of 1-5, with 5 being most important and 1 as least important. Based on these three companies, which environmental variable do you think would be the highest priority for each company and why? And which environmental variable do you feel would be most important for marketers?
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