Provide a 8 pages analysis while answering the following question: Evaluation of International Business Strategy of Audi in the Automobile Industry. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Audi has followed a long-term expansion plan into emerging markets for the last five years. The marketing strategies entail the development of new markets and the expansion of the existing European markets. Audi has relied on superior manufacturing technology in order to increase its market presence in emerging markets such as China and India (Majaro, 2012,p 45). Audi has also standardized its products across all the markets. Audi has invested heavily in the development of Eastern Europe markets such as Russia and Latin America markets such as Brazil and Mexico that will offer additional revenues and reduce the business risks in the European market. The rapid economic development in the emerging markets offers vital business opportunities for Audi especially Chinese and Indian markets that have witnessed high growth in industrialization and high direct foreign investments.


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