Provide a 6 pages analysis while answering the following question: Target Canada: Internal Analysis. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. In America the company is following a very balanced generic strategy combining broad low-cost and focused differentiation. their merchandise is steeply-priced yet the perception is that the choice and quality available is more exclusive. This strategy is strongly supported by marketing endeavors which take up to 2% of the company’s revenue (Strauss, and&nbsp. Krashinsky, 2013). While the same strategy was expected to be followed in Canada in reality due to the pricing and operational issues (discussed in detail below) the company has shifted to a “broad differentiation” strategy by offering higher quality service and designer, branded products at a significantly increased price than both their local and US counterparts. However, the strategy was not well planned out and the company is struggling with its execution in the market.


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