Other Subject – How do you define Ethical behavior? Does a marketer

1. How do you define Ethical behavior? Does a marketer have a responsibility to conduct his/her business ethically?2. Have you seen evidence of ethical marketing dilemmas within firms today? Provide examples of what you have come across.3.What is the relationship between marketing ethics and organizational performance? What are the elements of a strong ethical compliance program to support responsible marketing and a successful marketing strategy?

 

 

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