Need help with my writing homework on Market-Oriented and Product-Oriented Approaches. Write a 1750 word paper answering; In business, there are two approaches to marketing, which are the product-oriented approach and marketing-oriented approach. These two approaches determine the development of products. In the market-oriented approach, the business acts upon the wants of the customers. The decisions that are undertaken are founded on the information regarding the wants and needs of the consumers, rather than depending on what the business assumes is good for the consumer. Many of the successful businesses use the market-oriented approach (Medeiros 2010). On the other end, a product-oriented approach implies that the development of the products depends on what the firm considers to be good at doing or making but not on what the customer wants. The criticism of this approach arises from the fact that in most cases leads to the production of products that are unsuccessful, specifically in the markets that are well established.
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