Need help with my writing homework on Cosmetics Giants Segment the Global Cosmetics Market. Write a 1500 word paper answering; Understanding consumer culture is important in identifying a good market in any country. every woman has her preference in terms of quality, aspiration, cost, and the results of cosmetic and beauty care. The countries whose economy is doing well will have women affording to buy expensive products, which they deem to translate to quality products. However, in a country like India, women will prefer to buy cheap products and so the investor must take low priced products to that market. The preference also changes with changing trends wherein countries like India, women start working and thereby start affording premium-priced products. In addition, it is also influenced by the introduction of better means of communication, for example, CNN, MTV, and fashion magazines. In these examples, there is increased advertisement may change the trend of product preference in some countries.


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