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Need an research paper on professional journalism is characterized by objectivity. Needs to be 12 pages. Please no plagiarism. Just like any other field, journalism and mass media are guided by a professional ethical code of conduct that provides a framework through which operations are conducted (Gant, 2007:99). This is done in order to safeguard the consumers of mass media services from unhealthy practices as well as exploitation. The pledge to remain objective and impartial in reporting and broadcasting news is an essential condition that marks professional journalism. This condition has myriad significances not only to the consumers (audience) but also to the journalists as well as the general public. This paper argues that observing objectivity should be an uncompromised condition that every journalist needs to keep.

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