Marketing ethics is an area of applied ethics which deals with the moral principles that govern the business function of marketing. One of your long-time customers has asked you to recommend a laptop that she intends to buy for her pregnant daughter who will be working from home for the duration of her pregnancy. As you examine the options you have in your inventory, you notice that each laptop has a small printed message that reads “Warning: This product contains chemicals, including lead, known to the State of California to cause cancer, and birth defects or other reproductive harm. Wash hands after handling.” How would you respond to your customer’s e-mail? Keep in mind that year end is approaching and you are working hard to reach the established sales goals, which will also earn you a sizable bonus.
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