Many marketing researchers have their favorite research
Prepare a Paper in a Microsoft Word document using APA 6th Edition guidelines. The Paper must include a title page, an introduction, the body, summary and conclusion paragraph(s), and a reference page that provides an overview of knowledge management. The template provided for the Course Paper will assist you in ensuring that you are meeting APA paper guidelines. Your goal in this project is to synthesize all your resources learned and demonstrate your knowledge by addressing, discussing, comparing, contrasting, interpreting, and distinguishing a chosen aspect of knowledge management or organizational learning in your paper. What Is the Best Type of Marketing Research? 1. Many marketing researchers have their favorite research approaches or techniques, although different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through indepth, qualitative research. Others contend that the only legitimate and defensible form of marketing research involves quantitative measures.2. Take a position: Marketing research should be quantitative versus marketing research should be qualitative. Submit in essay form (3-5 double-spaced pages).
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