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In 1943 Abraham Maslow proposed that individuals have five basic needs, arranged in a hierarchy from lowest to highest they are physiological, safety, love, esteem, and self-actualization. David McClelland focused on a needs-based theory which proposed that individuals have three basic needs: the need for achievement, the need for affiliation, and the need for power. The needs described in both these theories are often used by managers during the motivation and goal-setting process with employees.

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