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I need some assistance with these assignment. advertising and consumer buying behavior in the apparel industry Thank you in advance for the help! In the case of the apparel industry, celebrity endorsement in the UK market is an effective tool for specific customer segments. Most of the people get attracted to celebrities who are promoting any specific brand or product. For this reason, the companies also try to hire those famous celebrities for their advertising campaigns who are most popular in the public. In addition to celebrity endorsement, there are many other tools and tactics, which can be used in order to run an effective promotional campaign. These may include events and exhibitions, different sales promotions, sponsorships of mega-events and programs, and effective product placement. All of these tools play a very important role in order to create an impact on the product.

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