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I need help creating a thesis and an outline on Using of British American Tobacco. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. The most concerning trend that is found in today’s tobacco industry is the harm caused by cigarettes. Due to this threat, the customer base is decreasing and hence several steps are being taken by cigarette manufacturers to alleviate the harm. Another trend is the need for portraying a socially responsible picture for the consumers. The use of technology in customer identifications and analysis is becoming popular while using IT in the operations to manage the organizations better is another trend that is been seen more often.

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