I need help creating a thesis and an outline on Provide a strategic analysis Linfox. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. 400 and started delivering soft drinks in the summer months and fuel in the winter months, in Melbourne Australia. The company was operated under the name Lindsay Fox Cartage. In 1966 the name was changed to Linfox. During the next ten years the coming began distributing steel products for the “The Hardware Company of Australia”. The company also introduced another truck on trial to deliver groceries for GJ Coles and Coy. Linfox also entered the NSW market and started delivering BP heating oil and in 1968 won a contract for Courage Breweries in Melbourne, which resulted in an increase in the company’s fleet of vehicles to 65. In 1976 the company began the transportation of aluminium from Alcoa/s Port Henry plant to Melbourne Port for export. Between 1976 and 1986 Linfox established its Queensland operations with a contract for G J Coles and Coy. The company also purchased Canberra Central Heating & Appliance Centre in order to establish a heating oil distribution centre. The company’s work with Coles and its subsidiary expanded into Victoria as contracts were entered into with Woolworth in NSW and Queensland. and Coca-Cola in Victoria. Between 1986 and 1995 Linfox purchased the Coca-Cola distribution fleet in Queensland and carried out distribution activities in that area. The company also gained new businesses from Sunicrust Bread, GCR Containers and James Campbell’s Hardware. In addition to expanding operations in Australia, Linfox established operations in New Zealand and China. It was in this period that the company’s contract with Metropolitan Dairy resulted in the employment of 200 additional drivers and the acquisition of 80 vehicles. From 1996 to 2005the company expanded its operations into Thailand and Malaysia and also provided logistics services for the 2000 Olympics which was held in Sydney. The company also invested significantly in warehousing and docking facilities and purchased Avalon Airport to allow for airfreight and passenger transportation. Linfox also established a Driver Training Complex to train persons in the logistics industry to train persons from Australia and the Asia Pacific region. In 2003 the company purchased Mayne Logistics and Armaguard and this led to the dramatic growth of its Australian and Asian operations. Linfox Logistics currently operates in ten (10) countries throughout the Asia Pacific Region. The countries are Australia, New Zealand, Hong Kong, Malaysia, India, China, Indonesia, Thailand, Philippines and Vietnam. The acquisition of FCL in 2006 contributed to Linfox becoming a major player in the Australian rail freight industry. In 2007 the company acquired Provincial Freightliners and this helped to increase it operations significantly in New Zealand. Further, the acquisition of the Westgate business in 2007 established the company as the leader in warehousing, Retail and the Fast Moving Consumer Goods (FMCG) sector. Today the company is looking to expand in Western Australia (WA).


Homework Essay Writers

Lets Start Working

Plagiarism Free

We use anti-plagiarism software to ensure you get high-quality, unique papers. Besides, our writers have a zero plagiarism mentality

On Time Delivery

Your essay will be delivered strictly within the deadline.  If you have an urgent order, we can do it!

Money Back Guarantee

We offer warranty service, including free revisions, and a right to request a refund incase your expectations are not met!


Our Advantage

  • Say “NO” to plagiarism – FREE plagiarism report as an addition to your paper
  • The lowest prices that fit excellent quality
  • Authorship – you are the one who possesses the paper. We DO NOT re-sale or re-use any of them.


Our Freebies

  • Free Cover Page
  • Free Revisions
  • Free Reference Page
  • Free 24/7 support

Pin It on Pinterest

Share This