I agree with Steve Jobs’ statement on customer feedback driving product development. From a business standpoint, it is a company’s responsibility to be innovative, and create new products that meet needs of their customers. Like many Apple products, new innovations may meet needs the customer didn’t know they had. If the customer were left to choose for themselves, we would most likely see upgrades of products that already exist, and innovation would not occur. Apple in particular has a long history of making industry-wide changes by looking beyond current customer demand and creating products that far exceeded customer expectations.


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