How was the need for this product identified

Consumer Behavior Case StudyTry to review the application of the decision making process. Think of two very different products, example: baked beans or a bar of chocolate as opposed to a holiday or a new car and answer the questions posed.Write down the answers to the questions for a product which mostly involves little risk and involvement like a tin of beans and a new car. The process of buying will take longer if there is more perceived risk and product involvement.Answer the questions posed below for both products.QUESTIONS1. How was the need for this product identified?2. Who else was involved in the process and what roles did they take on?3. How important was it to make the right choice? What affected your level of involvement?4. Explain how you went about the search for information to make the purchase decision. Did you have enough information from your internal search or did you have to collect information from external sources? List the external sources of information and decide which source was most reliable and of most value to you in the decision process.5. What criteria did you use to help you evaluate the alternative products?6. Were there any other factors that you considered at the purchase stage?7. After you had made the purchase, were you satisfied with the product? Did it satisfy the criteria you used when evaluating the alternatives?**The answers must be:Describe the concepts first and then apply it to your product.Minimum of 750 words

 

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