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Hi, need to submit a 2000 words paper on the topic Evaluation of the company’s strategy. While doing this, the study has made use of Ansoff matrix and BCG matrix. In addition, the study has also critically evaluated the organisation’s strategy in terms of its suitability, acceptability, feasibility and sustainability. The key findings of the study were that certain segments of company are witnessing low market share and low growth rate. Hence, in order to overcome this issue, the company has been recommended product development strategy. The external audit has also shown that the company is yet to make an online presence, thus, the company has again been suggested to launch an online store to boost up sales. Table of Contents Table of Contents 3 Introduction 4 Analysis and critical evaluation of the organisation’s strategic position 4 Analysis of the organisation’s strategic direction 6 Critical evaluation of the organisation’s strategy 8 Conclusions and Recommendation 9 Reference List 10 Appendix 11 Introduction The success of any good organization is based on the measures that are laid by the stakeholders of the firm (Gilmore, 2003). In the business world, the strategy of the firm plays a fundamental role in the achievement of its objective. In the commercial setting, the principal aims of a company usually revolve around making profits, embrace growth and expansion and most importantly, diversification (Garrick, 2011). The aforementioned factors are the keys for the achievement of success in an industry that is flourishing. Most of the companies that have experienced success in the market have either followed a strategy that has been functioning properly for a number of years or with the ability to adapt to the changing environment (Alkhafaji, 2003). However, proper management is one of the main activities that help companies to realize its objectives and is thus deemed as a determinant (Hitt, Ireland and Hoskisson, 2009). Reports have shown that business strategies have continuously been performing commendable jobs in ascertaining success within the organization. Hence, the above discussion has made it evident that strategy is one of the four pillars of a business venture and the backbone supporting and guiding the operations of a firm (Davis, 2008). In this report, the strategy adopted or pursued by the company, Morrison Supermarkets Plc., will be evaluated. In the last assignment, environmental audit of the company had been carried out, but this project deals with the evaluation of the strategies being pursued by the company. This report seeks to investigate and critically analyse the organisation’s strategic position along with its strategic direction, with a clear identification of the methods by which the organisation has been pursuing its strategy. While doing this portion, the study will make use of Ansoff matrix and BCG matrix. In addition, the study will also critically evaluate the organisation’s strategy in terms of its suitability, acceptability, feasibility and sustainability. Lastly, on the basis of the findings, a conclusion to the study will be drawn. Analysis and critical evaluation of the organisation’s strategic position In the first assignment, critical analysis of Morrison’s internal and external business environment has been carried in order to identify the position of the company within the firm.

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