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Hi, need to submit a 1250 words paper on the topic Marketing Strategies of Cosmetics in an International Market. Companies rely on the diversification of functional groups of management to help in the collection of adequate data and information to enhance their survival in the competitive business environment. Different questions on how the business can penetrate the diverse market share through different modes of transport, such as shipping, should be formulated to assist in choosing the best strategies. For example, how do the P.E.S.T aspects influence an enterprise in a new market? What role does a SWOT analysis play in improving the survival of a product globally? Why is adaptation, arbitrage, and aggregation business strategies essential for businesses opening in new markets? What capabilities in the business need subcontracting? The listed questions are some of the questions that the case study presented in this paper aims to answer. .
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