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Hi, I am looking for someone to write an article on the influence of music in advertising Paper must be at least 1500 words. Please, no plagiarized work! Music as a selling tool has been in the advertising industry for quite some time. From ballads to hard rock, brands have heavily relied on the popular appeal of music genres raging in the market. The main focus has been to make an appeal to the target audience through musical marketing. It has been long agreed that music’s presence in advertising has a favorable, psychological impact on the audience. Studies have revealed that the choice behavior of humans is often influenced by the ambiance in which he has to make the choice, which can be suitably modulated using pleasant or unpleasant music (Gorn, 94). Indeed classical conditioning (Hecker, 5) created using music has become a topic of intense study in the past couple of decades, giving rise to newer and better advertising opportunities for businesses.

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