Hi, I am looking for someone to write an article on contemporary advertising and its effect Paper must be at least 2750 words. Please, no plagiarized work! Used teaser outdoor ads that were designed to communicate with customers and spark their curiosity – for example, through plain billboards with white tag lines carrying messages like “The SUV backlash officially starts now” which prompted hits on the Mini website to discover more about the car(p.6). Guerilla marketing stunts were employed, for example, the small cars were transported through the streets on top of SUVs, or parked in malls to resemble children’s rides. (p 20). Such stunts were effective in promoting word-of-mouth publicity for the car. The advertisements were also unusual and creative, designed to persuade consumers to discover the merits and uniqueness of the mini on their own, by emphasizing its “small stature and outsider mystique” in the advertisements (p.6, 20-23). Additionally, the text of the advertisements, which focused on “motoring” instead of “driving”, served to appeal to environmentally conscious customers to persuade them to purchase the car. (p 22). The advertisements were


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