Her Campus Media, the focus of the opening feature of Chapter 4, features a vibrant online magazine, with feature articles targeted toward all aspects of college life and survival. According to the feature, Her Campus’s business model focuses on connecting companies with college females. The key to making this work is ________.
A) the strength of Her Campus Media’s management team
B) the strength of Her Campus Media’s brand
C) the quality of the online content that Her Campus Media produces
D) the functionality and vibrancy of the company’s Web site
E) Her Campus’s unparalleled access to college females

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