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Hello, I am looking for someone to write an article on The Balanced Scorecard as a Performance Indicator. It needs to be at least 1500 words. Companies often link compensation to scorecard measures because they believe that tying financial compensation to performance is a powerful lever. However, to get the right and intended results, the company must have the right measures on the card. The data should be valid and reliable so that unintended and unexpected consequences do not arise (Kaplan & Norton, 1996). The Eddison Electronics Company (EEC) should focus on long-term objectives rather than on short-term measures. If the compensation is linked to the performance right away, this strategy could lead the organization in the wrong direction (Walker, 2008). A strong ethical culture is essential to communicate and educate the employees on intolerant and inappropriate behaviors. This could also be subsequently measured on the scorecard. The top management leads by example and they should set the example of ethical behavior.

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