Hello, I am looking for someone to write an article on McDonalds Corporation in Hong Kong. It needs to be at least 1500 words. Because of a small Muslim population in Singapore, the company decided to eliminate the pig figurine from the zodiac toys collection. Therefore, the company offended many parts of the population. An analysis of this case study will reveal that there are many issues that the company should have considered before deciding to run the promotion without consideration for all members of society. Case Issues From the case study, it is evident that McDonalds Corporation in Hong Kong and Singapore decided to run a promotion that would connect with the local Chinese astrology (Ling, 2011). This was to be done by introducing a lucky charms promotion that included twelve of the Chinese zodiac signs. The promotion was conducted by having customers buy the toys whenever one Happy Meal was consumed, and it ran well in Hong Kong because of the predominant Ethnic Chinese population (Wong-Anan and Ng, 2010). However, the real case issue arose when the company decided to run the promotion in Singapore. The Singaporean population is divided into many religions, including 14.9% being Muslims (Ling, 2011).


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