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Hello, I am looking for someone to write an article on Construction of IFE Matrix for Adidas and Nike. It needs to be at least 1500 words. The first step namely the strategy formulation involves the development of the business mission, evaluation of the opportunities and threats faced by the business organization in the business, by using tools such as SWOT analysis, examining the strengths and weaknesses of the business, determining the long term objectives of the business and designing the new strategies to eke in the process of achieving the new targets. Strategy formulation also helps the business in deciding the matters to be addressed on a priority basis. There is not any organization in the world that has unlimited resources. Therefore the business organizations need to evaluate which projects are important and need investment. The future of a business organization is very much affected by the strategic decision of the management of the organization.

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