Grand Canyon MKT450 Week 1,2,3,4,5 & 6 Discussion DQ 1 & DQ 2 Latest 2015 October

Grand Canyon MKT450 Week 1 Discussion
DQ 1 & DQ 2 Latest 2015 October

DQ 1

What potential issues could a business encounter if the marketing
team has not adequately researched and constructed marketing strategies that
incorporate product-marketing strategies, cash-flow and income projections? How
much emphasis must be on income projections? Could these projections alter the
proposed marketing strategies?

DQ 2
What is the purpose of a strategic marketing plan? What basic
components must be included in a marketing plan?

Grand Canyon MKT450 Week 2 Discussion
DQ 1 & DQ 2 Latest 2015 October

DQ 1

Why is accurate problem definition critical to the decision-making

DQ 2

In your own words, briefly explain the key steps in the
decision-making process.

Grand Canyon MKT450 Week 3 Discussion
DQ 1 & DQ 2 Latest 2015 October
DQ 1

In your own words, what is opportunity analysis and why is it
important to strategic marketing?

DQ 2

What criteria would you suggest using when determining which
segments a business should pursue?

Grand Canyon MKT450 Week 4 Discussion
DQ 1 & DQ 2 Latest 2015 October
DQ 1

Refer to “Standards of Practice” on the American
Association of Advertising Agencies website (”> and
“Advertising Ethics and Principles” on the American Advertising
Federation website (.com/wp-content/uploads/2014/10/Principles-and-Practices-with-Commentary.pdf”> What do you take
from them? Are such statements effective? Why or why not?

DQ 2

How would a brand name like Kodak, Disney, or Coca Cola create
customer value and provide some basis for product positioning and

Grand Canyon MKT450 Week 5 Discussion
DQ 1 & DQ 2 Latest 2015 October

DQ 1

Stoneman suggests that channel strategy is not normally associated
with segmentation. Do you agree? Provide examples where segmentation is
integrated into a channel strategy? Is segmentation effective?

DQ 2

How does the use of dual distribution channels and multichannel
systems affect the growth of a business?

Grand Canyon MKT450 Week 6 Discussion
DQ 1 & DQ 2 Latest 2015 October

DQ 1

Monroe and Cox, in their article, “Pricing Practices That
Endanger Profits,” provide eight pricing practices of companies that have
a negative effect on profitability. Which do you consider the easiest to avoid
or fix? Why? Explain your position using an example.

DQ 2

What factors would you want to consider in evaluating
profitability if you were a DVD movie and CD music retailer engaging in a price
promotion strategy?



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