Devry SBE440 Week 1 Assignment Latest 2015 November

First Screen
From “Preparing Effective Business Plans” by Bruce R.
Barringer

Part 1: Strength of Business Idea

Name or type of business:

For each item,
circle the most appropriate answer and make note of the (-1), (0), or (+1)
score.

Low Potential (-1)

Moderate Potential
(0)

High
Potential (+1)

1.

Extent to which
the idea:
·
Takes
advantage of an environmental trend
·
Solves
a problem
·
Addresses
an unfilled gap in the marketplace

Weak

Moderate

Strong

2.

Timeliness of
entry to market

Not timely

Moderately timely

Very timely

3.

Extent to which
the idea “adds value” for its buyer or end user

Low

Medium

High

4.

Extent to which
the customer is satisfied by competing products that are already available

Very satisfied

Moderately
satisfied

Not very satisfied
or ambivalent

5.

Degree to which
the idea requires customers to change their basic practices or behaviors

Substantial
changes required

Moderate changes
required

Small to no
changes required

Part 2: Industry-Related Issues

Low Potential (-1)

Moderate Potential
(0)

High
Potential (+1)

1.

Number of
competitors

Many

Few

None

2.

Stage of industry
life cycle

Maturity phase or
decline phase

Growth phase

Emergence phase

3.

Growth rate of
industry

Little or no
growth

Moderate growth

Strong growth

4.

Importance of
industry’s products and/or services to customers

“Ambivalent”

“Would like to
have”

“Must have”

5.

Industry operating
margins

Low

Moderate

High

Part 3: Target Market and Customer-Related
Issues

Low Potential (-1)

Moderate Potential
(0)

High
Potential (+1)

1.

Identification of
target market for the proposed new venture

Difficult to
identify

May be able to
identify

Identified

2.

Ability to create
“barriers to entry” for potential competitors

Unable to create

May or may not be
able to create

Can create

3.

Purchasing power
of customers

Low

Moderate

High

4.

Ease of making
customers aware of the new product or service

Low

Moderate

High

5.

Growth potential
of target market

Low

Moderate

High

Part 4: Founder- (or Founders-) Related
Issues

Low Potential (-1)

Moderate Potential
(0)

High
Potential (+1)

1.

Founder or
founders experience in the industry

No experience

Moderate
experience

Experienced

2.

Founder or
founders skills as they relate to the proposed new venture’s product or
service

No skills

Moderate skills

Skilled

3.

Extent of the
founder or founders professional and social networks in the relevant industry

None

Moderate

Extensive

4.

Extent to which
the proposed new venture meets the founder or founders personal goals and
aspirations

Weak

Moderate

Strong

5.

Likelihood that a
team can be put together to launch and grow the new venture

Unlikely

Moderately likely

Very likely

Part 5: Financial Issues

Low Potential (-1)

Moderate Potential
(0)

High
Potential (+1)

1.

Initial capital
investment

High

Moderate

Low

2.

Number of revenue
drivers (ways in which the company makes money)

One

Two to three

More than three

3.

Time to break even

More than two
years

One to two years

Less than one year

4.

Financial
performance of similar businesses

Weak

Modest

Strong

5.

Ability to fund
initial product (or service) development and/or initial startup expenses from
personal funds or via bootstrapping

Low

Moderate

High

Overall Potential

Each part has five
items. Scores will range from -5 to +5 for each part. The score is a
guide—there is no established rule-of-thumb for the numerical score that
equates to high potential, moderate potential, or low potential for each part.
The ranking is a judgment call.

Score
(-5 to +5)

Overall Potential
of the Business Idea Based on Each Part

Suggestions for
Improving the Potential

Part 1:
Strength of
Business Idea

High potential

Moderate
potential

Low potential

Part 2:
Industry-Related
Issues

High potential

Moderate
potential

Low potential

Part 3:
Target Market and
Customer-Related Issues

High potential

Moderate
potential

Low potential

Part 4:
Founder- (or
Founders-) Related Issues

High potential

Moderate
potential

Low potential

Part 5:
Financial Issues

High potential

Moderate
potential

Low potential

Overall Assessment

High potential

Moderate
potential

Low potential

Summary—briefly summarize your justification for your overall assessment:

 

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