Create a 8 pages page paper that discusses the globalization of markets: theodore levitt. Theodore Levitt was a professor and editor of Harvard Business School who introduced the importance of adopting corporate purpose so that organizations also drive for value addition to customers, rather than doing business on the basis of merely money-making motivation (Harvard Business Review, 1984). In this paper, the theory of Levitt on the globalization of markets will be critically discussed for understanding how the adoption of globalization would change the perspective of companies on markets and consumers. For the purpose of analysis, several strategic management techniques and their application by organization in the global framework will also be discussed.


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